Real Estate Marketing With Videos – What Brokers SHOULD Be Doing

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I've been a buyer in the actual property market for a few years, and have seen that almost all actual property brokers have advertising that merely sucks (I'm sorry to confess it). I'm sick and bored with seeing a dressed up agent in entrance of a house, with some Kool Help smile, making an attempt to get me to buy a property. This advertising is over and completed with, particularly with the economic system in the bathroom.

This leads me to the subject of this text: Advertising with Video Content material. When searching for properties, I’ve at all times discovered that media-heavy listings appeal to my consideration. I need to see images, movies, flooring plans, and anything attainable. That is what joins me and makes me schedule a exhibiting – nothing else. I don’t care if the agent has good enamel, a pleasant swimsuit, can juggle 5 watermelons with their pinky finger, and many others. This simply doesn’t matter to me or my checking account.

Lately, I've discovered that many brokers who promote lofts and trendy properties are actually using video content material. Final week I used to be searching for a stay / work loft in Downtown Los Angeles and was ecstatic to see a 9-minute walkthrough of one of many models on YouTube. I used to be completely stoked. This saved me a 30-minute drive and some hours of my time. Time is cash.

The actual query for brokers is: if you’re not utilizing movies to market your listings, why not? If an image says a thousand phrases, think about what a video says. Get off your butt, go to a neighborhood electronics retailer, and put money into a good HD video digital camera. I actually have a Nikon D90, which I completely love. It shoots very high-quality images in addition to HD Video. As my buddy Borat would say, "I liiiiiiiiiike !."

As soon as a digital camera is obtained, report a walkthrough of the property on the market. I recommend taking pictures 2-Three walkthroughs, then select one of the best one. Not all movies can be good, so plan for this.

After video content material is created, slap a textual content intro on the video that describes the property on the market and features a hyperlink to your (the agent / brokers) web site.

Lastly, when the video is shot and edited, add it to YouTube and the numerous different video web sites. Make sure to embody a related, keyword-rich description that can appeal to and retain viewers.

The present, degraded financial circumstances are hurting the actual property market considerably, although video advertising might have been saving grace for a lot of brokers. In any case, who doesn’t like having an edge over the competitors?


Aaron Schoenberger

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With education, health care and small business marketing as her core interests, M.T. Wroblewski has penned pieces for Woman's Day, Family Circle, Ladies Home Journal and many newspapers and magazines. She holds a master's degree in journalism from Northern Illinois University.


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