I’ve all the time been an advocate of offering greater than what’s anticipated. Once I was a waiter in my teenage years, I gave “silent service” by offering drink refills, further bread, and condiments earlier than the purchasers ever needed to ask. Once I programmed computer systems, I wrote very detailed documentation inside the code to information future programmers in the event that they made modifications. In our video enterprise, I used to be the primary in our space to supply authored DVDs at no further cost. Once I started my actual property profession, I continued this “more than expected” philosophy for my shoppers.
I work with plenty of house patrons and I do know one factor that each one of them are in search of (particularly first time homebuyers) is data. Data that solutions primary house shopping for questions. Data that may assist information them by means of the house shopping for course of. Data that may assist them discover the perfect house at the perfect worth. In case you can present this to them, you may be giving “more than expected” service and you will have shoppers that may refer you for all times.
Now there are numerous methods of offering this data. You may add it to your web site. You may ship it by means of emails. You may print it out and hand it to your shoppers whenever you see them. There is not any restrict to your selections.
On this article, I’ll present you what I created and the place I used to be capable of get the knowledge to make use of totally free.
I began by desirous to create some form of e-book to assist house patrons within the buying of their new properties. Not only a one or two web page report. However an precise e-book with a entrance cowl and a minimum of 30 pages.
I used to be talking to an agent in our workplace who had a First Time Purchaser’s Package. It included a bunch of handouts that I have never seen earlier than. She did not have it in any type of e-book type. She simply gave them out as she met with patrons. It was a good suggestion, however I knew I may make it higher.
She confirmed me the place she received all of her handouts…fortunately I work in an workplace the place sharing concepts is inspired. And the perfect half was that should you’re a Nationwide Affiliation of Realtors member, you may get them totally free. You may obtain them as an Adobe PDF file or as a Microsoft Phrase file. I used the Phrase file so I may customise them to my wants. You must hold the copyrights intact after all.
You will get the handouts at Realtor Magazine Online. You will need to register first however so long as your a NAR member, you should not have an issue.
Once you obtain the file, it contains each purchaser and vendor handouts. For now I solely needed to make use of those for patrons which ended up being 36 of them. Since it is a Phrase doc, the very first thing I did was change the footer to incorporate my data in addition to my dealer’s data. This added a little bit of customization, plus different brokers would not be capable to simply take mine and reprint them. They’d should do the identical work I did.
The following factor I needed to do was add some graphics to liven them up a bit. I went to the Microsoft Workplace web site and grabbed some clipart (each images and cartoons). I added the clipart to the pages that wanted them. My particular person handouts have been taking a e-book form.
Lastly, I wanted to call it and create a canopy. I did not need to simply name it a purchaser’s information and put a cute home on the entrance. I needed to call it one thing a bit completely different and design a canopy that had a artistic look to it. After brainstorming a bit, I considered the e-book as nonetheless being a information, however extra for surviving the method of shopping for a house. So I got here up with the Homebuyer’s Survival Information. This title jogged my memory of the army so I looked for pictures on Google for a military army information and certain sufficient, there was a photograph of 1. I took that primary design and created my cowl.
I believe the design got here out fairly good and hopefully it would grow to be a very good gross sales device for me getting purchaser leads.
The very last thing I wanted to do was take my copies to our native Officemax and have them spiral certain to finish the look.
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